PUMA x Sonic the Hedgehog Collection Speeds Into Stores

PUMA is teaming up with SEGA once again to bring fans a limited-edition collection inspired by Sonic the Hedgehog and his friends. The capsule, launching worldwide on October 30, pays tribute to Sonic Racing: CrossWorlds, blending sneaker culture, motorsport styling, and gaming flair into one high-energy drop.

Unlike typical brand collaborations, this one extends beyond footwear and apparel — with digital rewards included inside the game itself. Here’s a closer look at what’s in store.

Sneakers Inspired by Sonic, Shadow, and Tails

The highlight of the collection is the footwear line, built on reimagined versions of the brand’s retro silhouettes. Sonic takes centre stage with a bold PUMA Inhale in his signature electric blue, while Shadow and Tails each get custom designs on the PUMA Inverse.

These aren’t simple recolours. Each sneaker features character-shaped lace shrouds, swappable heel tabs, and replaceable Formstrips, allowing fans to mix and match details to suit their style. It’s a playful nod to the characters’ personalities and abilities — Sonic’s speed, Shadow’s edge, and Tails’ inventive flair.

Apparel That Blends Racing and Streetwear

Alongside the footwear, there is also a comprehensive apparel line designed with racing culture in mind. The Track Jacket and Track Pants come in a blackout palette, accented by red piping and subtle Sonic branding. For something more casual, the Graphic Hoodie and Shorts arrive with a washed finish, featuring small gold-ring details for fans who catch the reference.

A standout piece is the Racer Shirt, which showcases an oversized monochrome Sonic graphic splashed across the body. Meanwhile, the Graphic Tee unites Sonic, Shadow, and Tails, making it a collector’s item for fans who want the trio represented together. Accessories complete the capsule, featuring a 5-Panel Cap and Waist Bag with ring-shaped zipper pulls and co-branded patches.

In-Game Crossover With Sonic Racing: CrossWorlds

This PUMA x Sonic collab isn’t limited to what you can wear. Inside Sonic Racing: CrossWorlds, players will also receive a PUMA decal pack at no additional cost. The set includes eight exclusive in-game decals that allow fans to customise their vehicles to match the sneakers and apparel from the real-world collection.

It’s a clever crossover that ties fashion to gameplay, ensuring that the PUMA x Sonic branding makes an impact both on the track and in players’ wardrobes.

Release Date and Availability

The PUMA x Sonic the Hedgehog collection officially launches on October 30 and will be available via the official webstore, flagship stores, and selected global retailers. With its mix of limited-edition sneakers, apparel, and digital bonuses, this drop is likely to move quickly — so fans looking to represent Sonic, Shadow, or Tails should be ready to act fast.