EA continues to dominate the market in sports and video games, with the loss of the FIFA branding having done little to slow the juggernaut now known as EA Sports FC. However, despite the good numbers, the player growth has not been explosive as before, and that will likely hurt the company’s bottom line. A new strategy is now being implemented to counter that, and behold, the first-ever paid Season Pass/Battle Pass for EA Sports FC 25.
While previous versions have been free, players are going to have to shell out if they want all the goodies on offer from the Premium Pass of Season 7. It will cost either 500,000 in-game UT Coins or 1,000 FC Points (about US$10).
This premium track comes packed with 40 levels of rewards, including a variety of enticing items such as Tradeable Packs, Season Points Boosters, Player Items, Evolution Consumables, and Retro Cosmetic Evolutions. These rewards aim to offer significant value to players who are willing to invest extra money in the game.
In the same announcement, EA reiterated its commitment to maintaining this paid iteration while also promising to listen closely to player feedback to ensure the system delivers a satisfying experience for those who choose to invest. They emphasised that the premium content is designed to enhance the gameplay experience without alienating the broader player base.
Interestingly, the EA Sports FC community is mixed about the introduction of the Premium Battle Pass. While there is some concern that the addition of a paid tier might eventually lead to a reduction in the quality or quantity of rewards available in the free version, either now or in the future, the overall sentiment remains cautiously optimistic.
Many players seem willing to accept the new model as long as the balance between free and paid content is maintained and the rewards justify the price. Whether this move will lead to further monetisation strategies in EA Sports FC 25 and beyond remains to be seen, but for now, EA seems confident that the Premium Battle Pass will hit the right note with its dedicated player base.
