inZOI Has Lost 98% of Its Active Players in Just Three Months

Tired of seeing The Sims dominate the life simulation genre for decades, many gamers have long hoped for a worthy contender that could finally dethrone EA’s flagship franchise. That hope seemed closer to reality when Krafton, the folks best known for PUBG, announced inZOI, a next-generation life simulation game promising better visuals, more advanced technology, and deeper gameplay mechanics. Excitement soared as many anticipated that inZOI could finally be the title to end The Sims‘ reign.

That optimism seemed well-founded when inZOI launched into Early Access in late March 2025. The game sold over one million copies in a remarkably short time and reached peak concurrent player numbers nearing 87,000, a significant achievement for an Early Access title. Early impressions praised its visual fidelity and ambitious simulation systems, leading many to believe that Krafton was on the verge of something groundbreaking.

Unfortunately, the initial hype has not translated into long-term engagement. Just a few months after its Early Access release, inZOI is facing a serious problem: a staggering loss of its active player base. According to data from SteamDB, the game now averages only around 1,800 concurrent players, which stands at a mere 2% of its peak performance.

This rapid decline has raised eyebrows across the gaming community, particularly as inZOI was touted as a direct rival to The Sims 4. Ironically, The Sims 4, a game nearly a decade old, is currently experiencing a resurgence. It is presently maintaining an active player base of around 30,000 on Steam alone, significantly outperforming Krafton’s would-be challenger.

Krafton, however, is not giving up. The company is pushing ahead to further improve inZOI, with a Mac version scheduled to launch in August 2025. Whether this update will help revive the game’s fortunes remains to be seen, but for now, inZOI stands as a cautionary tale of how initial success doesn’t always guarantee sustained popularity, even in a genre craving innovation.