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ASUS Expands Retail Footprint in Singapore
ASUS has opened its second ASUS Exclusive Store in Singapore, launching a new retail space at Funan in partnership with local system builder Invader PC. The move strengthens ASUS’s physical presence in Singapore at a time when many brands lean heavily on online sales, while still recognising that laptops, monitors, and gaming gear remain easier to choose when you can try them in person.
Funan is a deliberate pick for that strategy. With its digital lifestyle positioning and steady flow of students, professionals, and tech enthusiasts, the mall is a natural fit for ASUS’s mix of productivity machines, creator devices, and gaming hardware. The brand is also framing the store as a place to explore its broader ecosystem, not just a single-product lane, from consumer laptops to full desktops and custom PC solutions.
What You Can Expect In Store
The Funan outlet is designed around hands-on browsing, with dedicated zones that let customers compare devices across productivity, gaming, and creator use cases. Trained retail specialists will be available for guided recommendations to help shoppers match a laptop or desktop to their real needs, including schoolworkloads, office productivity, content creation, and gaming.
Product lines highlighted for the store include Zenbook and Vivobook laptops, ProArt devices for creators and professional workflows, and gaming families across ROG, TUF, and ASUS Gaming. The store also includes monitors and display options, all-in-one desktop configurations, and a dedicated accessories corner for peripherals such as keyboards, mice, backpacks, and chargers.
A notable inclusion is a focus on Powered by ASUS custom PCs, reflecting Invader PC’s involvement and the store’s emphasis on desktop solutions alongside laptops. For PC players, that matters because it points to a retail experience that is not just about choosing a pre-built machine, but also about exploring components and configurations that align with different performance targets and budgets.
Promotions and Store Details
To mark the opening, the company is running in-store promotions from March 5 to March 15, 2026, including 8% off selected gaming gear, routers, and monitors. For players considering a display upgrade or networking refresh, that is the clearest short-term incentive attached to the launch.
The ASUS Exclusive Store at Funan operates daily from 11 AM to 9 PM. As the brand continues to expand its physical network, the Funan store reads as a bet on experience-led retail, particularly in the gaming and creator segments, where the feel of a keyboard, the look of a panel, or the thermals of a machine can matter as much as a spec sheet.
